Koshish karne walo ki haar nahi hoti!!

Was feeling a little low on morale today, with all the usual nuances of life, which tend to make it boring and then u tend to end up asking the inevitable question i.e. why do i do all this? Surely there’s more to life than just doing all this routine crap, is the purpose of life just to work for others..?? or maybe just live a good life and be dead once game’s up?? Or live it just for the sake of doing it??
So i ended up remembering a poem. It is considered one of the most inspirational poems ever and has been authored by Harivansh Rai Bachchan

Here it goes:-

Lehron se Darkar nauka par nahin hoti,
koshish karne walon ki haar nahin hoti

Nanhi cheenti jab daana lekar chalti hai,
chadhti deewaron par, sau bar phisalti hai.
Man ka vishwas ragon mein saahas bharta hai,
chadhkar girna, girkar chadhna na akharta hai.
Akhir uski mehnat bekar nahin hoti,
koshish karne walon ki haar nahin hoti.

Dubkiyan sindhu mein gotakhor lagata hai,
ja ja kar khali haath lautkar aata hai
Milte nahi sahaj hi moti gehre paani mein,
badhta dugna utsah isi hairani mein.
Muthi uski khali har bar nahin hoti,
koshish karne walon ki haar nahi hoti.

Asaflta ek chunauti hai, ise sweekar karo,
kya kami reh gayi, dekho aur sudhar karo.

Jab tak na safal ho, neend chain ko tyago tum,
Sangharsh ka maidan chhodkar mat bhago tum.
Kuch kiye bina hi jai jaikar nahin hoti,
koshish karne walon ki haar nahin hoti.

– Harivansh Rai Bacchan

Gimeee Red!!

It was a usual Monday morning; I get up early to go for college. I brushed my teeth with Colgate, after bath I took Kellogg’s cornflakes for the breakfast, wore my Puma shoes and went for college. Further in the following day I used my Compaq laptop, yahoo msgr, Airtel, Adobe, Coke and lot of other brands. It was usual to use all these certain brands, but thing that was uncertain and unusual that forced me to write a blog was the colour Red. It was why Red is so hot and favourite colour among brands?

Going in to further depth, I realized that out of all the famous brand logos approximately 50% brands have the colour Red in some form or the other. Further most of the retail shops have their logo, or a part of it in Red (remember Subhiksha, Reliance retail etc). The decor, ambience, shelves etc too are painted in red. The idea of using red is to attract more eye balls. Then I realised the dominance of Red in the brand identification market.

To know further, l started googling on net, about the importance of colour in brand identity. After some basic research I come to know that a Red, besides being a classic colour (think Virgin, Coke or Ferrari), it has many positive connotations — cheer, optimism, vibrancy, assertion, passion, dynamism, spontaneity. With most brands targeting the burgeoning young middle-class, the colour fits in perfectly with their objective. Which brand will not want to be perceived as vibrant, dynamic and youthful? Red helps to make a strong statement and all brands want to make a statement. The colour appeals to young people and attracts older people who want to project or feel they're young at heart.

Colour can be used to grow emotion and build that all-important connection with the people which surrounds to your brand. Colour becomes one of the most important aspect of brand recognition in this cluttered mass media world. Colour becomes one of the vital part in creating brand identity. The purpose of a brand identity system is to strike a brand in people's memory and retrieve it from their memory. And thus it helps a brand to position to its targeted audience, which further also helps them to recall certain brands.

These are certain colours which are used significantly and will show, what they symbolises and what are their suitable uses.

• Red (e.g. Levis, Red Bull etc)

Symbolises: Passion, fire, love, lust, war, violence, blood, and aggression
Suitable Uses: Where the aim is to motivate an individual to take action, convey a warning, or stop the user.

• Pink (e.g. Femina, T-Mobile, Wella)

Symbolises: Romantic, calming, cute, candy, soft and feminine
Suitable Uses: When you want to appeal to a users caring or romantic side.

• Orange (Firefox, GSK)

Symbolises: It evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It is like a less passionate red.

• Yellow (e.g. McDonalds, Yellow Pages, Shell)

Symbolises: It says about caution, construction, happy, cheerful, warmth, hope, light, energy, weakness or illness.

• Green (e.g. Star bucks, AMD, Nvidia)

Symbolises: It evokes tranquillity, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing spring, renewal, fertility, jealousy, inexperience, health, growth (vegetation) and wealth (money).

• Blue (e.g. Infosys, HP, Wal-Mart)

Symbolises: It evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular. sky, sea, intelligence, reassurance, and trust but can also signify depression and sadness.

• Purple (e.g. Baskin Robbins, Taco Bell)

Symbolises: It evokes sophistication, costliness, royalty , creativity, spiritual and mysterious.

• Black (e.g. EA sports, Mercedes, Lexus)

Symbolises: It evokes seriousness, distinctiveness, boldness and being classic it also symbolises Power, elegance, and sophistication, evil, anger and sadness. In business, it creates drama and is often a fine background colour.

• White (e.g. Apple, Oral-B, Umbro)

Symbolises: It evokes Cleanliness, purity, soberness and spirituality.

• Grey (e.g. Fifa, Audi, Bentley)

Symbolises: It evokes soberness, authority, practicality and a corporate mentality. It also speaks about conservativeness, security, maturity and reliability, but it can also signify gloominess and sadness.